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The Science of Storytellling [Infographic]

Author's avatar By Susanne Colwyn 11 Jul, 2014
Essential Essential topic

Connecting content on a deeper psychological level

The many different types of content marketing give great opportunities for brands to develop storytelling in new ways. Previously, Dan Bosomworth explained brand storytelling techniques in-depth. In this infographic we gain insights on how people will respond to the content we share, showing how are brains are wired to connect with compelling stories. Did you know that...

'The brain processes images 60 times faster than text, and 92% of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories".

This storytelling infographic from Onepost shares this insight, explaining that  'finding the right story will activate part of the brain to listen, absorb and transpose it into their own ideas and experiences, making it memorable'.


Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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