How are programmatic marketing and digital display advertising defined and what are the opportunities for all types of business?
In the 15 plus years since the birth of programmatic marketing, it has really delivered on its original promise to be the future of advertising on the web. But what is programmatic marketing today?
Now a fundamental part of most omnichannel marketing strategies, programmatic marketing is a term used to describe the complex use of data and machine learning to enable hyper-segmentation based on your customers' behavior.
The exciting thing about programmatic is that as technology develops, marketers are exposed to more and more opportunities to find and engage their key customers. So, naturally, programmatic marketers will need to stay on their toes to keep up to date with the latest trends and innovations.