This is especially important for your marketing strategy, to ensure you are actually delivering your marketing objectives and allocating budgets wisely.
Unfortunately, the majority of marketing teams are not closely tracking the results of their efforts. A survey from LinkedIn found that just 39% of B2B marketers were confident that their ROI measurements were accurate!
By conducting marketing strategy audits, your team can effectively assess their efforts, find current weak spots, and discover solutions for better results in the upcoming year.
But which types of audits are necessary to properly evaluate your strategy and improve it for the future?
One major mistake that many marketing teams make is…