How to increase your Instagram followers
Learn how you can use Instagram's unique content options to grow your following and become a leading voice in your industry.
How will this Quick Win help me and my business?
Instagram has become an important part of the social media toolkit. With over 1 billion active accounts every month, Instagram claims that 80% of them follow a business page. It is no longer just a fun app for photo sharing – it has become a serious influencing tool in the purchase decision. Consumers tend not only to be influenced by what a brand says about its products, but rather by what others are saying.
Instagram is not a broadcast tool – it is about conversation. With the visual appeal of Instagram, users tend to be more passionate about what they share and interact with. In fact, according to social media research, Instagram engagement outshines both Facebook and Twitter metrics.
What will I learn and how is this Quick Win structured?
We will look at how you can create content that your audience will want to share with best practice advice, giving specific examples where relevant.
You will be able to work through simple tips based on both real life examples. You will learn how to:
- Create a branded aesthetic that people will recognise
- Develop engaging content that people will want to follow
- Optimise stories
- Create an IGTV channel
- Create Highlights
As with all our Quick Wins, we have created a worksheet that will help you turn our recommendations into action.
About the author
Rhian Harris
Rhian Harris has worked with brands of all shapes and sizes to plan, deliver and manage all aspects of their online marketing strategies since 2004. She now works as a freelance writer and blogger, regularly contributing content for Smart Insights as well as other well-known media outlets.
You can connect with her on LinkedIn.
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How to increase your Instagram followers
