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Email signatures can help increase conversion and offer great ROI, but you need to consider what message you want them to send.

Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if you want your email footer to bring the best return-on-investment (ROI), there are some tips you should follow. [si_guide_block id="44461" title="Download our Free Member Resource – Email marketing trends 2020" description="Read about the latest trends in email marketing, as identified by 10 of the industry's leading marketers in our report co-written with Pure360."/]

Make the whole, not the parts

An email signature is a whole separate element of your marketing campaign. So, you should not treat it as an appendix of your email. The signature you use must be consistent with your brand and designed…

Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns

For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time to the right person and increase your conversions. Sending personalized messages manually to the hundreds of subscribers on your list can be quite a daunting task, which is why you need to automate your campaigns. Here are the different automation emails that every business should send to their prospects based on their buying stage and their action.

Welcome or onboarding emails

This is your first ever contact with the prospect, which happens when they share their email address with you. You will need to make them feel welcome, set the expectations for the future and motivate them to provide their personal information that would let you send better and more relevant emails. The email…

Chart of the Week: 45% of marketers say increasing engagement is the biggest challenge for email strategies and yet this isn’t a primary goal to work toward.

Email marketing has long been a tactic that delivers high ROI, which means there are a lot more marketers and brands utilizing email to engage, convert and retain customers. However, the increase in use means that inboxes have never been so crowded and, as a result, it is getting harder to stand out. Despite the struggle to get opens and clicks becoming very real, marketers still need to deliver tangible results – especially as email has historically performed so well. Email effectiveness may be dwindling but optimizing your strategy ca still ensure you see improvements. [si_blog_banner_cta] However, the question then becomes how you can improve the effectiveness of your email marketing. After all, sticking with the same strategy isn’t going to see things go well during 2020…

It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers

It’s time to start looking ahead to what 2020 may bring with our annual series of blogs dedicated to the biggest marketing trends for the year ahead. Outside the world of marketing, things are increasingly unpredictable. Rewind back to 2010 and you’d be hard-pressed to find anybody capable of predicting the decade that was about to unfold. Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more predictable. With the amount of data we have at our fingertips, it’s now easier to know which tools, tactics and technologies are working and which are becoming less effective. For this blog, we’re joined by a selection of the world's leading email…

Email design is constantly evolving with consumer preferences, so what trends do you need to be aware of in 2020?

Email design trends 2020 are expected to be an amazing combination of flawless visual appeal and technological advancements.  

The constant endeavor of email designers is to bring a unique experience to subscribers. The biggest validation of this fact is how email design trends continue to change every year. In 2020, we believe that email designs will be highly interactive and remarkably advanced.   Here are the top email design trends that we are really excited about this year:

Design for dark mode 

Dark mode has gained immense popularity as the usage of digital devices continues to rise. The colour palette of the email interface changes in the dark mode, as a result of which, the copy is displayed on a dark background and light…

Predictive analytics can help ensure you're sending the right kind of email messages to the right customers at the right time in order to improve results.

Using predictive analytics to power up email marketing is nothing new, but it is becoming increasingly popular these days - particularly for e-commerce businesses. The reason for this is that predictive analytics help companies make smarter and faster decisions. Check out the below graph of how predictive analytics, along with AI, help companies in different ways: It's no surprise that email marketing features in this list as it is 40% more effective in acquiring new customers than Twitter and Facebook combined. If you want to market smarter, predictive analysis is the way. Here's how it can power up your email marketing strategy:

Activation or acquisition

Whether you want to send a welcome email, discount…

The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range

Why don’t more people unsubscribe from email? It’s a perplexing question. The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range. Yet unsubscribe rates are typically around 0.25% - according to email industry benchmark reports. [si_guide_block id="5508" title="Download our Premium Resource – Email marketing strategy guide" description="This comprehensive guide shows you how to take your email marketing strategy to the next level, covering a lot more than tips to improve your creative and copy."/] The new "Email Addiction" consumer research report just published by Zettasphere and Emailmonday provides an answer. The report is based on results of a consumer survey and sought to get…

When hyper-personalized emails miss the mark, they aren’t just ineffective — they’re downright unsettling.

To assess the effectiveness of personalization, my company conducted a real-world experiment. We paid a couple thousand dollars for a couple hundred hyper-personalized emails and then measured their successes against a similar number of generic and relevant emails. As it turned out, those run-of-the-mill emails performed better than the personalized ones by a substantial margin. Why is that? Well, the truth is that most marketers believe that they know who their target audience is, so they integrate that knowledge into an approach that uses personalized emails that they feel is most effective. When these hyper-personalized emails miss the mark, they aren’t just ineffective, they’re downright unsettling. According to a RichRelevance study, despite mostly enjoying personalized experiences from brands, up to 75% of US consumers deemed most forms of personalized business communications…

Are you struggling to measure the impact of your email program and is reporting taking too much time?

Then, you might want to consider tracking your email efforts in Google Analytics (GA). Here are ten rock-solid, performance-driven reasons why you should do just that:

1. Capture Email KPIs After the Click

“Don't skip this part - what happens after that email click will either deliver high conversions or kill the most valuable offer you ever had.”

Avinash Kaushik, Digital Marketing Evangelist, Google

Most Email Service Providers (ESPs) offer a fairly standard set of metrics that track the performance of your email, including open, click-through, bounce rates and unsubscribe rates.

What is really rare?

Insights about user behavior after the click.

Why would you need after-click insights?

Email is a core digital channel and marketers spend a great deal of time building their mailing lists. In fact, list building is a top challenge for most marketing specialists. Because it…

When it comes to your email marketing channel, the key to realizing and implementing this sales approach is through prospect segmentation, the more specific, the better.

I see it way too often: companies going for the quick sale. They do it before they even get to know you. It’s like a salesperson at a retail store, immediately after you walk in, saying ‘Hi - I know just what you need, and it’s right over here!’ Big time turn off. Plus, you’ll probably never go back there again. Such ‘push’ selling is dead and has been replaced by personalized selling approaches. When it comes to your email marketing channel, the key to realizing and implementing this sales approach is through prospect segmentation, the more specific, the better. [si_blog_banner_cta] In case you’re still a doubter, here are some compelling statistics from email automation vendor Mailchimp: Opens for segmented email campaigns are 14.3%…