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What is Location Marketing and how to get started for free

In this post I take a look at the opportunity location marketing presents, provide some ideas on the types of campaigns you can send and show just how easy it I to get started.

Why Should you Care?

A recent report by Deloitte showed that mobile influenced 5.1% of in store sales in the US, accounting for $159bn in forecasted sales for the whole of 2012, way over the $12bn forecast for mCommerce. Radio Shack has noted that Foursquare users spend 350% more in store than non-users and a pet food brand in the US saw a 14% uplift in sales after using Foursquare to promote free dog food for every unique check-in. Additionally there are 200 million people sharing location on Facebook, Foursquare is adding 1 million users a month and the recent report by Jiwire shows that 62% of us are willing…