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Learning Paths

Making the case for a standardized campaign plan

Learn the benefits and techniques for creating a common approach to running different types of campaign

Module purpose

Many businesses don’t have a common approach to running different types of campaign. We recommend the 4Cs, 4Ss, and 4Es that are needed for effective integration.

Plus, our campaign planning template helps enforce a standard approach to briefing and signing-off campaigns.

Module structure

  • Objectives
  • What’s a standardized campaign plan?
  • Why is standardized campaign planning important?
  • Benefits of structured campaign planning
  • Test your understanding
  • Summary

Learning objectives

  • Justify the benefits of a common campaign plan structure and process
  • Explain mistakes that can be made without a common campaign plan structure

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This module is in the Campaign Planning Learning Path

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Starter members get full access to this and 8 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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