Define SEO KPIs

Learn how to set goals and KPIs to manage and improve SEO

Module purpose

[LP SPECIFIC]

How is the Learning Path structured?

Objectives
Defining SEO KPIs
Goal and KPI alignment
Defining goals for SEO
Volume of SEO-related visitor KPIs
Market share of visitors KPIs
Quality of natural search visitor KPIs
Summary

Learning Objectives

Explain the importance of evaluating SEO using Google Analytics
Define goals and KPIs to manage and improve SEO

Individual

Business

This module is in the Search Engine Optimization (SEO) Learning Path

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