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Learning Paths

A planned approach to social media marketing

Learn how a more planned approach to your social media activities will help increase your business returns from social media marketing

Module purpose

Almost regardless of size, all businesses today are actively using social media marketing. Some micro-businesses may not have a website, but it’s likely they are using at least one social media platform.

In this module, we will explain how ‘Social’ can be a great addition to the tools available to marketers since it gives free and paid options to reach your target audience.

How is the Learning Path structured?

  • Objectives
  • What is social media marketing?
  • Social media activities requiring management
  • Structure your social media strategy using SOSTAC®
  • Summary

Learning Objectives

  • Identify the benefits of a more planned approach to social media marketing.
  • Define the relevant stages of a social media plan.

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This module is in the Social Media Marketing Learning Path

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Individual members get full access to this and 4 other Learning Paths.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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