Integrating Google Analytics with other platforms
Learn which other data sources and tools are available from Google which can be usefully integrated into Analytics
The key performance element of Google’s Marketing Platform is offering tools that make it easy to collaborate and share insights that help achieve a customer-first approach to marketing.
In this module, we’ll take time to work through Tag Manager, Search Console, Google Ads, Google Signals and Data Studio in more detail so you can make an informed decision on which you should use and you know what’s involved in setting them up.
How is the Learning Path structured?
- Tag manager
- Google Search Console
- Google Ads and Google Signals
- Google Data Studio
- Google Optimize
- Assess the value of integrating other data sources and tools with analytics
- Explain the insights and benefits available from integrating tools and data including Tag Manager, Google Search Console, Google Ads, Google Signals and Data Studio
This module is in the Google Analytics Learning PathView Learning Path
Individual members get full access to this and 4 other Learning Paths.Learn more about Individual membership Already an Individual or Business member?